Onbrand

Why Do I Need to Connect Social Media?

Updated Sep 29, 2026

Brands use your connected social accounts to verify your audience and profile before approving partnerships.

You don't need a social account to sign up or to apply to brands for your events. Connecting one to your event can improve your chances of getting a response.

To send a creator request, you need at least one connected social account, and the connection must still be active. If it has expired, reconnect it first: see How Do I Connect My Social Media?.

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  • What Social Platforms Are Supported?
  • What Are the Social Media Requirements?
  • How Do I Connect My Social Media?
  • My Social Media Won't Connect
  • How Do I Disconnect or Change a Social Account?
  • Why Is My Social Media Follower Count Not Updating?

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