1UP Candy
Mid-size
1UP Candy is a social-native candy brand rewriting the playbook on retail growth. Available at Walmart, we've built a creator-first distribution model where TikTok content converts directly to in-store sell-through. Our strategy is simple: put the right creators in the right aisles, let discovery do the work, and scale from there. We're not chasing impressions — we're chasing velocity.
1UP Candy is a social-native candy brand rewriting the playbook on retail growth. Available at Walmart, we've built a creator-first distribution model where TikTok content converts directly to in-store sell-through. Our strategy is simple: put the right creators in the right aisles, let discovery do the work, and scale from there. We're not chasing impressions — we're chasing velocity.