Privacy Notice for Influencers
Last Updated: September 6, 2024
Gatho Inc. (dba onbrand), 1330 West Avenue Suite 1404, Miami Beach FL 33139
This notice explains how Gatho Inc. (“onbrand”, “we”, “us”, or “our”) processes publicly available data about influencers for the purpose of matching creators with brand partnership opportunities. onbrand acts as a data controller with respect to this data.
1. Data We Process
We may process the following categories of publicly available information about influencers:
Name and display name
Email address (where publicly available)
Social media handles and profile URLs
Public posts, content, and creative output
Profile data including follower counts, engagement rates, and audience demographics
2. How We Use Data
Legal Basis: We process this data on the basis of legitimate interests under GDPR — specifically, to operate a marketplace that connects influencers with relevant brand partnership opportunities.
Profiling Algorithm: We use a proprietary algorithm to assess influencer profiles across three dimensions: reach (audience size), relevance (content alignment with brand categories), and resonance (audience engagement quality).
Opt-Out: You may opt out of our data processing at any time by visiting onbrand.com/data-opt-out.
3. Disclosures
We may share your data with:
Business Customers: Brands using onbrand to discover and engage with potential partners.
Service Providers: Vendors who assist us with hosting, analytics, and platform operations, subject to confidentiality obligations.
Legal Authorities: When required by law, court order, or to protect the rights and safety of onbrand or others.
4. International Transfers
If you are located in the European Economic Area (EEA) or the United Kingdom (UK), your data may be transferred to and processed in the United States. Such transfers are protected by standard contractual clauses approved by the European Commission.
5. Data Security
We implement industry-standard technical and organizational security measures to protect your data from unauthorized access, disclosure, or alteration.
6. Data Retention
We retain publicly available influencer data for as long as it remains publicly accessible and relevant to our matching services. Upon receiving a verified opt-out or erasure request, we will delete the data within a reasonable timeframe.
7. Your Legal Rights
Depending on your jurisdiction, you may have the following rights regarding your data:
Right of Access: Request a copy of the data we hold about you.
Right to Correction: Request correction of inaccurate or incomplete data.
Right to Erasure:Request deletion of your data (“right to be forgotten”).
Right to Object to Processing: Object to our processing of your data based on legitimate interests.
Right to Restrict Processing: Request that we limit how we use your data while a dispute is resolved.
To exercise any of these rights, contact us at support@onbrand.com.
8. Changes of Purpose
If we intend to use your data for a purpose materially different from the purposes described in this notice, we will notify you in advance and, where required, obtain your consent.
9. Changes to This Notice
We may update this notice periodically. Material changes will be communicated via our website or by email. The date of the most recent update is shown at the top of this page.
10. California, Colorado, Connecticut, Utah, and Virginia Residents
Residents of California, Colorado, Connecticut, Utah, and Virginia have additional rights under applicable state privacy laws, including the California Consumer Privacy Act (CCPA) and similar state statutes:
Right to Know: You may request information about the categories and specific pieces of personal data we have collected about you.
Right to Delete: You may request deletion of personal data we have collected, subject to certain exceptions.
Right to Opt-Out of Sale: We do not sell personal data. However, you may submit an opt-out request at onbrand.com/data-opt-out.
To exercise these rights, contact us at support@onbrand.com. We will respond within the timeframe required by applicable law.