Onbrand

Hi! I’m Abby — currently building a lifestyle and organization brand called Plan Pretty by Abby focused on routines, realistic systems, travel, skincare, and everyday lifestyle content.

I love discovering products that genuinely fit into real life and naturally become part of routines, whether that’s skincare, travel essentials, snacks/drinks, wellness products, accessories, or girls trip favorites. A lot of the brands I reach out to are products I already use, recommend to friends, or incorporate into everyday life organically.

This summer I’m planning my 30th birthday trip to Fort Lauderdale along with a couples trip to Savannah, and I’m especially excited to partner with brands that align naturally with travel, routines, getting ready, beach days, wellness, and lifestyle moments.

I’m passionate about creating authentic connections with brands and sharing products in a way that feels approachable, realistic, and genuinely useful.