Onbrand

Alec Schweitzer—better known professionally as Shwhy—is a music entrepreneur, creative strategist, and SaaS growth leader with a career that bridges global campaigns, artist development, and innovative technology.

He first cut his teeth in brand marketing by helping lead Coca-Cola’s #ShareACoke campaign for their socials, one of the most recognizable and culturally impactful activations of the last decade. From there, Alec built a career traveling the world as a personal photographer, videographer, and creative director for platinum-selling artists including Logic, Quinn XCII, Charlie Puth, and YG. His work in music has spanned content creation, tour storytelling, and large-scale campaign strategy, giving him a unique perspective on how culture spreads.

Most recently, Alec was a founding employee at UtilizeCore, a SaaS platform that streamlines operations for service contractors and enterprises. Through his leadership in growth, product positioning, and client success, he’s helped scale the company while developing a deep expertise in software commercialization, enterprise sales, and process automation.

Today, Alec operates at the intersection of music, technology, and culture. He’s focused on building timeless talent with his record label and pioneering new distribution models that reward fans and creators directly—merging his SaaS experience, marketing ingenuity, and passion for music into the next evolution of the industry.