Onbrand

Alece is a Sound Curator, fine artist, and founder of House of Roses — a luxury experiential and wearable fine art brand operating at the intersection of music, fashion, and cultural identity. Her signature sound, Fashion House Music, blends house, hip hop, Afro beats, reggaeton, and modern disco into an experience described as Ibiza meets Miami meets fashion week.
Through her label Blaxicana Couture, Alece creates one-of-a-kind collector jackets worn and collected by artists, creatives, and tastemakers. Her work has been exhibited at Imago Gallery in Palm Desert and her events have drawn collaborations with artists including Shaboozey and Robert Vargas.
In 2026, Alece is activating House of Roses: After Hours — a golden hour sound curation experience at Ace Hotel & Swim Club, Palm Springs during Coachella Weekend 2, with Splash House activations to follow in August.
She is currently seeking brand partners who want to be inside the culture — not just adjacent to it.