Onbrand

Hi, I’m Alex! I am a Charlotte-based lifestyle and beauty creator who shares authentic, everyday content centered around confidence, relatability and having fun.

The majority of my content is in a “get ready with me” format or a causal daily vlog style. I love the idea that social media can be a way of capturing important and fun moments in your life and sharing them with your friends and family.

My audience connects with me because I show up consistently; whether I’m getting ready for work, dinner with friends, a night out, or a weekend event. I intend for my content to feel relatable as a woman in her twenties, navigating having a fun and busy social life, while also focusing on building my career. I strongly believe that with the right balance, it is all possible.

My goal with every partnership is to make brand messaging feel organic, trustworthy, and aligned with how I actually live. I focus on products I genuinely use and love, integrating them naturally into my daily routine. I’m especially passionate about beauty, skincare, fashion, music events, and brands that empower women to feel confident in their everyday lives.

A little bit about me – I grew up in Massachusetts and moved to Charlotte for college where I studied business and was a member of the women’s soccer team. My current full-time career is in Learning and Development, specifically in executive education, and I also have a part time job as a marketing intern. Outside of work, I love to fill up my social calendar. You can find me hanging out with my friends, dancing at concerts, working out at Orange Theory (usually at 5:00 or 6:00 in the morning), or at the beach.