Onbrand

As the Social Media Coordinator for Phi Chi Theta, a business fraternity at the University of California, Riverside (UCR), I am excited to offer a unique opportunity to connect your brand with an engaged and forward-thinking audience. Our fraternity is deeply rooted in the values of brotherhood, philanthropy, and professionalism, and we’re looking to partner with brands that align with these values, particularly those seeking to create impactful connections through digital platforms.

With extensive experience in marketing and digital content creation, I have developed a strong track record through my internship at Simon Property Group, where I successfully curated content for prominent retail centers like Desert Hills Premium Outlets and Ontario Mills. Throughout the internship, I achieved the following:

Increased TikTok followers by 2,500
Boosted total reach from 400,000 to 900,000
Garnered 42,000+ likes, 600+ comments, and 9,800+ shares
Increased engagement rate to 22% across TikTok and Instagram
These results demonstrate my ability to leverage the power of social media to increase brand awareness, deepen connections with consumers, and elevate engagement—especially in the Gen Z demographic.

As an incoming third-year Business Administration student at UCR with a concentration in Marketing, I have honed my skills in creating digital strategies that resonate with audiences. My passion for pop culture and keen eye for effective marketing allow me to distinguish between attention-grabbing content and subpar efforts in digital media, music, and live entertainment.

I’m confident that by partnering with Phi Chi Theta, I can uniquely position your brand, leveraging engaging, authentic content to resonate deeply with our audience and increase brand awareness. Together, we can craft compelling campaigns that not only captivate but drive action.

Let’s connect and create something that truly stands out.