Onbrand

A recognized fashion industry authority featured in Vogue, Marie Claire, Glamour, and more, Allie is a dynamic fashion design executive with fifteen years of transformative experience in global retail, lingerie, and apparel. She has placed companies like Victoria's Secret at the forefront of international fashion by forecasting worldwide trends and reimagining design for the modern global consumer, directly contributing to more than $10 billion in revenue. Her innovative design approach and strategic vision have established her as a thought leader in concept storytelling, collection development, and high-impact brand collaborations across markets. As a passionate advocate for sustainability, Allie pioneered Victoria's Secret's first sustainable bra collection and spearheaded the ambitious initiative to transition their entire panty business to partially recycled materials. Today, she partners with both established and emerging brands worldwide to unlock their unique narratives through fashion, cultivate strategic partnerships, forecast industry-defining trends, and design for the future of retail.