Onbrand

I’m Alyssa, a Colorado native, entrepreneur, and storyteller with a passion for building brands and communities rooted in legacy, resilience, and impact.

As co-founder of Rocky Mountain Land & Fire Co., I help protect Colorado’s landscapes and families through wildfire mitigation and land stewardship. I’m also deeply engaged in the Special Operations nonprofit community, where I support the Talons Reach Foundation and The Havok Journal in creating spaces for healing, connection, and regeneration.

Alongside these ventures, I run Alchemy Unmasked, a branding and consulting company where I partner with businesses and nonprofits to uncover their voice, refine their story, and create strategies that resonate.

At the heart of everything I do is a belief in legacy. Carrying forward the pioneering spirit of my family, who helped cultivate the beginning of Golden, Colorado, while creating new paths of service, stewardship, and storytelling for future generations.