Onbrand

I’m a professional makeup artist and beauty + fashion content creator based in Canada, with over 4 years of experience working with a wide range of skin types, tones, and beauty needs. I specialize in creating elevated yet relatable content across TikTok and Instagram, where I share makeup tutorials, GRWMs, skincare routines, product reviews, and lifestyle-focused videos.

I’ve built a highly engaged and loyal audience of 44.6K on TikTok and nearly 2K on Instagram, with a strong connection to the Muslim Hijabi beauty community. My audience values authenticity, inclusivity, and honest product recommendations, which has allowed me to build a trusted voice in the beauty space.

My content blends professional artistry with real-life relatability, focusing on both education and aesthetics. I love showcasing products in a way that feels natural, visually engaging, and easy for my audience to incorporate into their own routines—whether that’s everyday beauty, special occasions, or self-care rituals.