Onbrand

My name is Erica Lansman and the founder and CEO of AskPetal, an AI-powered wellness platform helping active women align their training, nutrition, and recovery with their hormonal cycle.

Based in NYC, I've spent a decade in B2B tech sales before turning my passion for performance, biohacking, and women’s health into a mission-driven company.

I'm also an endurance Ironman 70.3 athlete, startup advisor, and creative storyteller/content creator, building at the intersection of femtech, fitness, and functional wellness.

At AskPetal, we frequently host monthly events in NYC and beyond to a wellness forward audience of active women. Please reach out for potential collaborations!

Examples of monthly events:
- Cycle & Sweat Series: workouts tailored to the current hormonal phase. Ideal brand partnerships: Hormone-supportive drinks/snacks, skincare.
Vibe: Empowered, educational, high-energy

- Petal Recovery Club: Guided sauna + cold plunge sessions with yoga or breathwork. Ideal brand partners: Wellness gift bags, magnesium mocktails, recovery supplements
Vibe: Calm, grounding, communal reset

- The Hormone Happy Hour: Casual evening with cycle-based mocktails, light bites, and expert panels on topics like cycle syncing, PMS, perimenopause, etc. Ideal brand partnerships: wellness product demos, zero proof beverages, skincare
Vibe: Chic, informative, social

- Fuel & Flow: Functional Nutrition Dinners: Chef-curated hormone-balancing dinners by cycle phase (e.g. iron-rich for period, fiber-rich for follicular). Ideal brand partners: Mocktails, functional food & beverage brands
Vibe: Intimate, elevated, experiential

- Move, Mood & Mindset Workshops: Monthly wellness workshops on mental resilience, cycle-based productivity, and intuitive movement
Ideal brand partners: Journals, mindset prompts, guest speakers or coaches
Vibe: Reflective, inspiring, feminine