Onbrand

30+ years of experience in large-scale event production and experiential design, a seasoned Creative Director known for creating high-impact activations that elevate brands and drive audience engagement. I began producing original events in college, consistently attracting 1,000+ attendees, and has since built a career delivering seamless, results-driven experiences across nightlife, corporate, hospitality, and cultural sectors.

I have lead complete event architecture—from concept and contract negotiations to talent booking, logistics, security coordination, and emergency planning. My work blends creative vision with operational logistics, ensuring every activation integrates sponsor goals directly into the guest experience.

As a Superintendent for the City of Chicago, I managed 260 employees daily, bringing expertise in large-team leadership, public safety, and complex operations. This dual background—creative innovation plus municipal-scale management—positions myself as a trusted partner for brands seeking polished, multi-day, high-visibility activations with measurable ROI.