Onbrand

I'm Bisma — a lifestyle and beauty content creator based in Karachi, Pakistan. My content has a warm, editorial aesthetic; golden tones, detail shots, and storytelling that feels real without oversharing. I create reels, carousels, and UGC with a faceless, understated style that puts the product front and center.
Alongside content creation, I'm a fourth year medical student and co-founder of a gifting brand ,so I bring both a creative eye and a strategic brain to everything I work on.
My audience is based primarily in Pakistan, one of the most engaged yet underrepresented markets in the beauty space which means brands that work with me get access to a loyal, vocal community that's genuinely hungry for international products.
I work across skincare, beauty, lifestyle, and food, and I care a lot about making brand content feel like it actually belongs on my feed , not like an ad that got dropped into it.