Onbrand

Hi there! I’m Bobby Jean Spears, a dynamic and passionate content creator specializing in makeup, beauty, and skincare. With over a decade of experience, I have built a loyal following by making beauty accessible, fun, and inclusive for everyone.

Social Media Presence:

• TikTok (@bobbyjeanspears): With approximately 18.8K followers and an impressive engagement rate of 192.02%, my TikTok channel is a vibrant hub where I share makeup tutorials, skincare routines, and plenty of laughs. My posts consistently receive high engagement, with likes and comments that reflect my strong connection with my audience.
• Instagram (@itsbobbyjeanspears): My Instagram boasts around 18.7K followers, with an engagement rate of 175%. Here, I showcase the latest beauty trends, my favorite products, and glimpses into my personal life. My posts typically garner between 100-200 likes and multiple comments, highlighting my ability to engage and inspire my followers. In the last 30 days, my Instagram account has reached 77K accounts, demonstrating my broad and active audience.

What I Do:

I’m all about breaking gender norms in beauty, enjoying makeup in all its forms, and helping people build personalized skincare routines. Brands like L’Oreal, NYX, Elf, and Catrice are among my favorites, and I love recommending products I personally value and trust. Whether it’s teaching innovative makeup techniques or simply making people laugh, my content is genuine and filled with my unique energy.

Personal Style:

My approach to beauty is highly individualized. I focus on color correction, building effective skincare routines, and emphasizing the importance of beauty tools. I believe in sharing my authentic self with my audience, bringing real energy and genuine feelings to every piece of content I create.

Interests and Inspirations:

I’m a huge fan of reality TV and sci-fi, with shows like The Real Housewives, The Simple Life, Star Trek, and Star Wars being some of my favorites. My love for fragrances is also notable; I own every Britney Spears perfume and even did an ad for Gay Juice perfume. I’m based in Pittsburgh, where I live with my loving dog Buffy and my 12-year-old Italian Greyhound, Gia.

Professional Achievements:

• Featured on Bustle
• Received PR from PETA Jane, Fenty, Rinna beauty, ONESIZE, NYX, the ordinary, the inkey list, L’Oréal, Ipsy, April skin, innbeauty, solovegan, Epicuren, neutrogena, medicube, the skinny confidential, armra, MAC, bk beauty, ANISA beauty, rose and Ben beauty, sigma and many more!
• Active advocate for animal rights and uses products like Think Smarter Hypochlorous Acids

Ultimate Goal:

My ultimate ambition is to become a famous personality both inside and outside the beauty industry, much like Bretman Rock. I have exciting ideas for reality shows, web series, and podcasts, especially involving my husband Jonathan Salyer and my best friend of 30 years, Scott. Beyond this, I aim to secure brand deals, sponsorships, and eventually launch my own beauty brand.

Why I Do What I Do:

My journey has been filled with challenges, including mental health struggles and body dysmorphia. However, I have found genuine happiness in entertaining others and making them laugh. My goal is to inspire those who face similar struggles and to spread my unique light. Through my work, I want to turn my pain and rejection into something amazing that can make a real difference in people’s lives.

Bringing Joy and Laughter:

I love making things light, fun, and entertaining because I love to laugh. Humor is a cornerstone of all my content, and I’m dedicated to bringing joy and laughter to my audience every day.

Get in Touch:

I’m always open to new collaborations and opportunities. Let’s connect and create something amazing together!