Beekeeper’s Naturals

Beekeeper’s Naturals is dedicated to crafting clean, effective health products using the power of sustainably sourced bee ingredients. With a focus on wellness, their offerings range from immune-boosting supplements to natural throat sprays, all designed to support a healthy lifestyle while prioritizing environmental responsibility.

Create Wellness

We're the leading creatine supplement brand on a mission to make creatine more accessible, convenient, and fun for everyone. Founded by husband and wife duo, Dan and Sienna McCormick, Create stands out for being NSF for Sport certified, third party tested, made with all-natural delicious flavors and ingredients, and backed by leading scientists and researchers. Learn more at trycreate.co

FlavCity

FlavCity, founded by Bobby Parrish, is a brand focused on making clean eating accessible and enjoyable. Their products include protein smoothies, supplements, and functional beverages, all made with carefully sourced, high-quality ingredients, often featuring grass-fed whey protein, collagen, and real fruit.

Good Psyche

Good Psyche is an editorial lifestyle brand devoted to the art of living well. Through print, storytelling, and thoughtfully made products, we document the people, rituals, and places that shape a more grounded and beautiful life.

In addition to our wellbeauty products - Glisten Up hydro-boosting snow mushroom facial mist and our crystal ear seeding kits - we publish a quarterly magazine that tells the stories of local creators, small businesses, and the quiet excellence happening across the Finger Lakes, and increasingly, the broader East Coast. We visit studios, farms, kitchens, shops, workshops, and living rooms. We make space for people who are building beautiful lives and beautiful work without the sole objective of turning everything into content. We represent those who live for the offline gaze.

Intake Breathing

Intake Magnetic Nasal Dilator invented by us, backed by science, and trusted by millions. Intake Breathing’s reusable magnetic nasal dilator with sweat-resistant adhesive tabs helps open your airways wider for better sleep, recovery, and performance. An industry-leading active performance product designed to help you nose breathe optimally, delivering Life changing breathing.

Magna

Magna is the world's first triple-magnesium hydration formula designed to support focus, energy, recovery with the perfect blend of electrolytes for max hydration. Our goal is to help people play the long game in sport, health and life.

Masa

Masa offers a delightful range of artisanal chips crafted from high-quality ingredients, delivering an authentic and flavorful snacking experience. With a commitment to taste and quality, Masa chips are perfect for those who appreciate gourmet flavors. Discover the delicious variety and indulge in a snack that elevates any moment.

Mezcla

Mezcla crafts plant-based protein bars that celebrate global flavors, offering a nutritious, indulgent experience for those seeking a balanced, adventurous lifestyle. Each bar is thoughtfully designed to blend taste and health, featuring a unique combination of ingredients inspired by culinary traditions from around the world.

NOBS

At NOBS, we're driven by a simple truth: wellness and health are foundational, not optional.

Prés

Complete Protein. Real Cold Brew.

Protein Coffee that moves with you.

Smash Foods

We didn’t invent jam, we just reinvented jam. Meet peanut butters new soulmate. Smash makes superfood jam and jam-packed snacks that are good for you, your tastebuds &amp; the planet. No added sugar jam, packed with superfoods and made using 'imperfect' fruits.

Taste Salud

Taste Salud is a vibrant brand dedicated to celebrating health and flavor with its innovative range of nutrition-focused products. Crafted with quality ingredients, each offering is designed to enhance well-being without compromising on taste. Explore a healthier lifestyle with Taste Salud's delicious and nourishing solutions.

Waterboy

Hydration, but smarter. We don’t believe in a one-size-fits-all approach—so we created hydration formulas designed for exactly when you need them. Big night out? Don’t let a hangover ruin your day. Our recovery blend replenishes what you’ve lost (dignity not included) with 3x the electrolytes of competitors—plus ingredients to help combat hangxiety, nausea, and fatigue. Crushed a workout? Skip the sugar and fillers. Our athletic recovery formula delivers serious electrolytes and L-glutamine to support your recovery. Everyday hydration, upgraded. Not every day is a marathon. For your daily grind—work, errands, travel—our daily hydration formula keeps you balanced and refreshed without the unnecessary sugar or artificial junk.

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