Onbrand

The Guerrilla Marketing Society (GMS) is a student-led, pro bono marketing consultancy at Boston University with 100+ active student members. We help brands connect with younger audiences through bold and research-backed marketing strategies. Members have hands-on experience working with a diverse array of industry leading clients such as Core Power Yoga, Spotify, Touchland, and The Onion.

GMS brings together passionate students, bold guerrilla ideas, and meaningful brand partnerships. Throughout the term, we design and execute creative marketing tactics on behalf of our clients, turning strategic insights into real-world activations that drive organic awareness, traffic, and engagement. Through our work, we create exciting opportunities for brands to connect directly with the Boston University and broader Boston community.

We’re always excited to meet new brands, explore creative ideas, and build meaningful collaborations.

Interested in working with GMS? We’d love to hear from you! Contact us at bugms@bu.edu.