Onbrand

Calming White Noise is one of the most streamed sleep and relaxation podcasts in the world. What began as a passion project has grown into a trusted part of millions of nightly routines, with listeners relying on the content to fall asleep faster, reduce stress, and wake up refreshed.

Calming White Noise delivers over 1.1 million plays and 2.6 million listening hours every 30 days, with an active weekly audience of more than 133,000. The audience is primarily ages 18 to 45, with 68 percent in the United States, and a majority female. This is a highly engaged demographic that aligns directly with health, wellness, and lifestyle brands. With more than 850 episodes available and 45,000 Spotify followers, the show generates consistent and evergreen exposure across all listening platforms and YouTube.

I personally manage every part of the podcast, from recording and production to strategy and partnerships. This hands-on approach keeps the brand authentic, consistent, and deeply trusted by listeners who treat Calming White Noise as part of their daily wellness ritual.

Partnering with Calming White Noise means aligning with a podcast that is seamlessly integrated into people’s lives at the most personal times of day, as the last thing they see before they fall asleep and the first thing they see when they wake up.