Onbrand

ViVA is an athlete partnerships and experiential agency specializing in connecting professional athletes and talent with nonprofit organizations and mission-driven brands. We help nonprofits leverage athlete relationships to elevate fundraising events, build awareness, secure brand partnerships, and create memorable experiences for their communities. From athlete participation and sponsorship opportunities to event activations, gifting, and content, we bring together the right athletes, brands, and partners to create meaningful collaborations that drive impact. Our network spans the NBA, NFL, WNBA, MLB, and collegiate sports, including Hall of Fame athletes, professional players, and emerging talent.