Onbrand

I’m a male beauty creator focused on making makeup more accessible, creative, and inclusive. Through tutorials and GRWM-style content, I explore techniques from different cultures and trends, adapting them into looks that feel wearable and realistic.

My audience is primarily made up of people who are curious about makeup but may not feel fully represented in the beauty space, especially men who are just starting. I focus on breaking things down in a way that feels approachable, while still encouraging experimentation and utilizing techniques that not everyone may know.

My goal is to be the kind of resource I wish I had when I first got into makeup, which is something that feels welcoming, informative, and inspiring.