Onbrand

Cassandra McClure (Cassandramcclure.com) is a Palo Alto-based brand strategist, business consultant, and media creator known for championing clean and sustainable beauty and supporting female entrepreneurs. She has been featured in Forbes and Glamour as one of the women who revolutionized the 'clean beauty' space.

She first gained industry attention as a celebrity makeup artist and founded the original Clean Beauty Podcast (now The Cassandra McClure Show) in 2018, a platform that highlighted sustainability, ingredient safety, entrepreneurship, and purpose-driven leadership. Through her media work covering major events such as the Oscars and Super Bowl, she has also been mentioned in press from CBS, NBC, Yahoo!, and FOX news.

Cassandra is the founder of CLEAN LIVING Magazine and the Founder Collective, initiatives focused on elevating conscious brands through networking, media exposure, and strategic partnerships. She has over a decade of experience in beauty and events, helping brands scale through consulting, retreats, and community-building with over 44,000 members.

Her personal journey into clean beauty was shaped by health challenges related to ingredient sensitivities, inspiring her mission to educate consumers and influence safer industry practices. She is a mom, wife and philanthropist thats worked with Beautycon, Climate week, Fashion Week, F1, Oscars, META and over 300 other companies in her 20+ years in the industry.