Onbrand

Cassandra McClure helps brands win at events. Over 20 years and hundreds of productions, she has put more than 300 companies in front of the right audiences at the right moments: gifting lounges, hosted dinners, media activations, and brand-integrated experiences at Beautycon, Climate Week, Fashion Week, F1, Pebble Beach Car Week, the Oscars, and Meta.

Brands work with her for outcomes: press coverage, retail and hospitality placements, investor and partner introductions, and content that keeps working long after the event ends. Her partner roster includes Tesla, Meta, Huda Beauty, Tarte, Biossance, Juice Beauty, and Caymus Vineyards.

She amplifies every activation through owned media. CLEAN LIVING Magazine reaches luxury travelers in 50+ countries through hotels, spas, car clubs, and premium retail. The Cassandra McClure Show (founded in 2018 as the first clean beauty podcast) has hosted guests including Dwight Howard, Tyler Florence, and Mona Kattan. Her Founder Collective connects a 44,000-member community of conscious brands and entrepreneurs.

Recognized by Forbes, Glamour, and NBC as one of the women who revolutionized clean beauty, Cassandra has also been featured by CBS, Yahoo!, FOX, Daily Mail, and Modern Luxury, and has judged the Glamour Beauty & Wellness Awards. A former celebrity makeup artist, she brings an insider’s understanding of how products, people, and press actually connect on the ground.

Based in Palo Alto, she produces events from Studio C, her private studio in Crescent Park, and runs Founder House, an executive retreat program for founders and brand leaders.