Onbrand

Cool It is a wellness pop-up event taking place on Sunday, October 11th, the closing morning of Fleet Week here in San Francisco – the city's sunniest, warmest stretch of the year, and one of its most highly-attended and anticipated weekends.

The concept: outdoor cold plunges, a sauna provided by partner Wanna Sauna, and a curated lineup of health and wellness vendors, held in the yard at Jaxson, one of the Marina district's most popular bars. Coming at the end of one of the city's most social and high-energy weekends, Cool It gives San Francisco's 20- and 30-somethings a chance to recover, recharge, and connect – offering vendors direct access to a highly engaged, health-conscious audience.

We're expecting 150–200 attendees – an active, affluent, and wellness-minded crowd – making this a strong opportunity for brands looking to build visibility and connect with this demographic in a high-energy, high-visibility setting.

Existing brand partners include: Barry's Boot Camp, Jetset Pilates, Loonen Water, Nuun Hydration & more! We're looking to include more health-minded brands like yours at this event.