Onbrand

Koreabbean is a cultural lifestyle brand created to bridge Korean identity with Caribbean culture. Founded after my time studying medicine in Barbados, the brand reflects my deep connection with Barbadian culture while maintaining my Korean roots. Through this unique cross-cultural perspective, I share experiences in Caribbean lifestyle, entertainment, fashion, and wellness with a global audience.

Since becoming immersed in Barbados’ entertainment and festival scene, I have collaborated with several Crop Over bands as a costume model since 2023 and have appeared in music videos for Caribbean artists including Yung Bredda and Jordan English. I have also partnered with entertainment groups to promote major events such as Boozy Beach, Boozy Brunch, Bad Rep Festival, and Rumnation BB.

In preparation for Crop Over 2025, I launched my social media platform to document my journey and experiences within Caribbean culture. Within the first week of launching my platform during the festival season, my account generated over 400,000 profile visits, demonstrating strong interest and engagement from the Barbadian and wider Caribbean community.

Since returning to Los Angeles, my platform has continued to grow organically, reaching 46,000 views in the last 90 days, confirming consistent audience engagement even outside of festival season.

The Koreabbean brand represents a fresh voice in Caribbean digital media—bringing global exposure, cultural appreciation, and lifestyle storytelling to an audience deeply connected to Caribbean entertainment and culture.