Onbrand

Gaming content, podcasts, streams, etc

My name is Dan Ryckert and I’m the creative director at Fandom/Giant Bomb and a longtime games media personality/streamer/influencer/whatever you want to call it. I’ve got almost 90K followers on Twitter, over 36K on Twitch, 30K on YouTube, and 18K on Instagram. I was directed here by the Liquid Death Twitter account.

I am recently very into Liquid Death and you folks seem like you're into some off-the-wall marketing approaches so I figured I'd shoot my shot and run this by you.

My fans know me as a LONNNNGTIME soda drinker. When I worked in an office with free soda, I'd often mention on podcasts that I was having 10+ sodas a day during the work day. Since I'm always trying to make healthier decisions, I know moving to water is way smarter.

Over the weekend on a road trip, I stopped into a gas station and randomly bought my first Liquid Death (the Mango Chainsaw one). I LOVED it and made everyone in the car try it. I'd love to take that energy to my podcasts and streams and continue recommending it to more people.

I've been bringing it up constantly this week on my shows. Here (https://www.youtube.com/watch?v=PMz4Kw06gM0&t=5284s) is a clip of me bringing it up on the Giant Bombcast. Here (https://youtu.be/9jeqti6vNqQ?t=52) is a clip from a stream we just wrapped, in which I started it by forcing my coworker to try Liquid Death and it kept coming up throughout the show. I tend to get obsessed with things and bring them up ad nauseum (for comedic effect), and Liquid Death is certainly my thing right now.

Does Liquid Death have any interest in a partnership of some sort? I feel like it would be hilarious if the next escalation of the bit is "AND HEY GUYS, SURPRISE! I'M NOW PARTNERED WITH LIQUID DEATH!" and I was unbelievably obnoxious about it.

When it comes to partnerships, I always make sure to overdeliver on my end when it comes to promotion. Especially something like this which is already getting established as my new obsession. Let me know what you think!