Onbrand

Nicole Dash Jones is the Founder & CEO of DASH Los Angeles, a demand generation and retail conversion platform operating across the US, UK, and Australia. DASH sits at the intersection of creators, culture, and commerce—building cultural relevance and measurable demand for brands, then converting that demand into retail placement at scale.
Through a proprietary creator ecosystem, IRL events, and deep retail buyer relationships, Nicole has helped scale brands into 3,000+ global retail doors including major partners across beauty and lifestyle. DASH is not a traditional marketing agency—it is an operating system for global brands entering the US market, bridging the gap between demand and distribution.

With over a decade of experience in brand building, PR, and retail strategy, Nicole specializes in positioning brands for cultural relevance and retail success—aligning storytelling, community, and conversion into a single growth engine.
Alongside her work in business, Nicole is also an artist with a combined Instagram and Spotify following of 100K+, and is actively building her presence on TikTok, where she is rapidly growing a new audience.