Onbrand

I run the CHAARG at Virginia Tech Instagram account, where I post weekly content centered around fitness, wellness, and lifestyle. My posts highlight workouts, healthy habits, motivational tips, and community events that align with CHAARG’s mission to empower college women to live their happiest, healthiest lives. I aim to inspire authentic and energetic engagement, sharing both individual and group content that celebrates movement, balance, and wellness — values that strongly align with Bloom’s brand. My audience is made up of health-focused, college-aged women who love discovering new routines, wellness products, and lifestyle inspiration.