
Farrah
Valley Craft Club
Scottsdale, AZ, USA
4.3K social reach
I'm Farrah, founder of Valley Craft Club (VCC) in Scottsdale. I've built a vibrant and quickly growing women's community that gets together for monthly craft socials. I have a strong background in public relations, advertising, sales, marketing, and event hosting, and I've put all of it into building this into a monthly meetup for women across Scottsdale/PHX.
Our events sell out through organic social and word-of-mouth alone - usually within 1-2 days.
Women come to these events to meet new friends, socialize, and connect while doing something different than a typical "girls night out" or "brunch" that revolves around cocktails. We feature a creative activity at each event and offer refreshments and product gifting or sampling.
Our attendees are 100% women, late 20s to mid 40s, and make purchasing decisions for high-income households. Our women's community event attendees are interested in discovering new lifestyle brands, health + wellness, beauty, and figuring out how to balance busy lives. Most our attendees are moms and have corporate careers.
Our motto is "make cute crafts & meet new friends".
Every partner gets featured across our socials, and in event recap content and I'm always happy to get creative, do new and unique things to interact with and introduce your brand, and display signage/distribute materials. Happy to share IG & TikTok examples to demonstrate how we've incorporated partners in previous events.



