Frida
Event Manager
THE REFORMER CLUB
Frida Melgar is a 28-year-old Latina entrepreneur, fitness visionary, and the founder of The Reformer Club — El Paso, TX's first and only boutique fitness studio offering Reformer Pilates, Barre, Hot Mat Pilates & Sculpt, and Red-Light Therapy Mat Pilates under one roof. She is also the co-founder of Pulse50, a Lagree and Sculpt studio in Panama City, Panama, making her a true cross-continental force in the boutique fitness world. With two thriving studios across two countries, Frida is building a wellness empire rooted in community, representation, and the belief that every woman deserves access to a premium fitness experience.
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