Onbrand

About Tibi

Founded in 1997 in Hong Kong by Amy Smilovic, Tibi is grounded in the concept of Creative Pragmatism, a design philosophy that balances highly conceptual creativity with utility and functionality.
Based in New York City, the mindset brand boasts a global luxury specialty store footprint with two stores of its own in New York City and St. Simons Island.
With a multi-dimensional approach to design and personal style, Tibi thrives on the belief that less is more, better is always better, and creativity thrives when humans and a distinct point of view are the basis for all decision making.

About Amy

Amy Smilovic, author and illustrator of The Creative Pragmatist, is the Founder and Creative Director of New York based luxury ready-to-wear brand, Tibi. Fueled by the intersection of art, creativity, and entrepreneurship, Smilovic founded Tibi in 1997 whilst living abroad in Hong Kong following her time at both American Express and Ogilvy Advertising. Smilovic has re-imagined the concept of luxury clothing and the role of personal style in our lives through the philosophy of Creative Pragmatism. This first volume of “The Creative Pragmatist” disavows the notion that style cannot be learned and instead embraces the concept that understanding, developing and conveying personal style is critical for a holistic sense of personhood. It affirms that while we are individuals with different points of view, we can intersect at our mutual desire for fulfillment and creative expression.