Onbrand

My name is Gabriela Palazuelos, and I’m a Boston-based spa owner, licensed esthetician, and content creator specializing in lashes, brows, and elevated beauty. As the owner of two spa locations, I bring a results-driven, client-focused approach to everything I do—both in-person and through my content.

I love creating content that blends artistry, education, and real client transformations, while also sharing wellness and lifestyle routines that reflect a modern, luxury beauty experience. Beyond my work behind the chair, I’m deeply passionate about educating and mentoring aspiring artists, helping them build successful careers in the beauty industry.

My audience trusts my recommendations because they’re rooted in real experience and professional expertise, which allows me to partner with brands in a way that feels authentic, impactful, and aligned.