Onbrand

Hi! I’m Gayathri Arivazhagan, the Social and Public Relations Chair for Kappa Phi Gamma Sorority, Inc. at Baylor University. I specialize in building meaningful brand partnerships that feel authentic, creative, and impactful both online and in real life.

In my role, I oversee event planning, brand outreach, and promotional strategy for sorority programming that reaches a highly engaged community of college women. From sisterhood events and recruitment week to large-scale socials and themed experiences, I work closely with brands to seamlessly integrate products into moments that are fun, memorable, and content-worthy.

I’m passionate about collaborating with brands that align with confidence, wellness, beauty, lifestyle, and community. Through intentional placement, social media promotion, and in-person activation, I help brands connect with a college audience in a way that feels genuine rather than transactional.

I’m always excited to explore new partnerships and creative ways to showcase products whether through gifting, event features, or social media exposure. Let’s work together to create something impactful.