Onbrand

My name is George Garaway and I’m a UK based TikTok creator known for bold, high impact beauty transformations that stop the scroll. I blend character driven storytelling with expressive makeup to create content that feels entertaining, elevated and visually addictive.
My audience comes to me for drama, confidence and creativity, and I specialise in turning makeup into a full experience rather than just a routine. Whether it’s a viral transformation or a more refined beauty moment, I focus on making products feel powerful, desirable and part of a bigger story.
I’ve partnered with brands including Netflix, ASOS and Benefit Beauty, and I’m passionate about creating collaborations that feel authentic while delivering real impact. I love working with brands that embrace individuality, bold self expression and the idea that beauty should be fun, fearless and unforgettable.