Onbrand

Some rooms just feel different. Grip with Grace intentionally curates those rooms.

Grip With Grace (GWG) is a movement and wellness brand operating at the intersection of performance, lifestyle, and intentional living — grounded in three principles that show up in every space we enter: strength, balance, and grace.

Founded by Camille Stuart, Balanced Body–trained Pilates instructor, GWG has moved 7,000+ people across Washington DC, Accra, Ghana and Toronto, Ontario. The venues change. The standard doesn't. Every activation — whether it's a post-run recovery session in Accra, Ghana or a community wellness activation at Lululemon our activations are built for the person who is looking for a sense of belonging and designed to make brands feel like they were always part of the story.

The GWG audience is active, culturally connected, and loyal. They're 25–48, they invest in how they feel, and they trust the rooms they walk into. When a brand shows up in a GWG space, it doesn't feel like a sponsor. It feels like a natural part of the experience.

That's the difference between a placement and a partnership.

Current partners: Lululemon · Fabletics · Kendra Scott · RTR Pilates
Recent activations: Washington DC · Accra, Ghana · Toronto, Ontario
Audience: 60% ages 25–34 · 9.5% engagement rate · 55K+ content views (30 days)