Onbrand

Haley Beckham-Shetty is the founder and principal designer behind Bex Interiors, a narrative-driven interior design studio based in Nashville serving residential and commercial clients nationally. Her work sits at the intersection of identity, storytelling, and space, which means her audience isn't just design-curious, they're taste-driven decision-makers: entrepreneurs, creatives, and cultural connectors who buy intentionally and influence others.
Haley serves as Board Vice Chair of Nashville Design Week, giving her direct access to 2,000+ design and creative professionals annually. Her community spans clients, referral partners, fellow creatives, and tastemakers who follow her for perspective, not just pretty rooms.
By the numbers:

- 17,000 accounts reached on Instagram in the last 30 days, 68% non-followers
- 33–53% engagement rate (well above industry average)
- Email list: 65%+ open rate, 8–9% click-through rate
90-day audience growth rate: +8.1%

She features products through curated events and experiences, editorial content, her newsletter, client gifting, and her studio environment, all in contexts where the product earns its place in the story.