Onbrand

Hello, I’m Halicue. I’m a high-impact content creator, podcast host, and Gen X thought leader whose 43K+ TikTok community engages at a standout 16% rate. My witty, wellness-centered content empowers Black women to embrace joy, rest, and soft power as a form of resistance and self-care.

I lead The 92 Percent, a digital movement for well-resourced Black Women (aged 24 - 55) that’s rooted in ease, joy as a form of revolution. I connect and inspire my community deeply across TikTok and Substack through my Hey, It’s Halicue podcast and newsletter. My consistent viral reach and active, sustained engagement make me a trusted partner for brands focused on holistic wellness, beauty, and culturally attuned storytelling.

At the intersection of wellness, culture, and content, I bridge holistic beauty and wellness rituals with social impact, showing how intentional self-care fuels joy, resilience, and empowerment for Black women. As a proud member of OSEA’s Seaweed Society and an accepted ShopMy creator, I’m already an active advocate of clean, conscious beauty. My 92 Percent movement and platform not only inspire lifestyle shifts, but I also amplify culturally nuanced and entertaining conversations, making me an ideal partner for OSEA’s mission to connect clean, luxurious care with deeper meaning and community.