Onbrand

NJ Book & Sip Club® is a fast-growing, women-focused community that blends literature, social connection, and elevated experiences. Founded by Hana Selimovic, the club has grown to over 800+ active members across New Jersey, hosting curated events that transform traditional book club into something immersive, aesthetic, and unforgettable.

We are best known for our Signature Book Party™ series — large-scale, themed events (150–200+ attendees) hosted at upscale venues, featuring curated cocktails, guided discussions, and experiential activations that bring each month’s story to life. In addition to our signature events, we host a range of wellness, lifestyle, and creative experiences including workout classes, workshops, and social gatherings.

Our audience is made up of highly engaged, lifestyle-driven women who value community, wellness, beauty, and intentional living. They are active on social media, love discovering new brands, and are drawn to experiences that feel both elevated and authentic.

We specialize in creating immersive, content-driven events that seamlessly integrate brand partners into the experience — resulting in high-quality, shareable content and meaningful, in-person product interaction.

Through a combination of IRL experiences and digital storytelling (Instagram, TikTok, and beyond), we help brands connect with our community in a way that feels natural, memorable, and impactful 🤍✨