Hiba Irshad
Event Manager
Hiba Irshad is a media executive and founder of 25percent, a platform focused on storytelling, brand partnerships, and experiences. Her work centers on South Asian audiences, who represent 25% of the global population and have over $4 trillion in purchasing power. Through 25percent, she connects brands, talent, and communities through high-impact cultural moments that drive both influence and business outcomes.
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