Onbrand

What started as a bizarre idea of making a TikTok channel for an egg, who enjoys a shower and listening to sad music is now turning into something bigger than I ever imagined it would. To be honest, I didn’t expect it to take off the way it has! I thought that it could be relatable and memorable, and it is. It’s the weirdness that’s driving the strong engagement.

As simple as my content is, it generates a significant amount of engagement and is completely bizarre. The prospect of a can of ice, cool, Poppi soda in the shower with egg (showcasing your many flavours) is one that I can guarantee my 13k followers would love.