Onbrand

With over seven years of experience in sports marketing and talent representation across sports, music, entertainment, and lifestyle, Jalyn Folston has partnered with leading consumer product brands and global talent at WME, Octagon, and as a marketing consultant and project manager. He has developed culturally resonant campaigns and experiential events that connect with Gen Z and multicultural audiences. Leveraging a deep understanding of consumer insights and brand strategy, Jalyn specializes in driving revenue growth and new business opportunities through innovative partnerships that bridge culture and commerce. He holds a Master’s degree from Georgetown University, where he focused on brand strategy and digital innovation.