Onbrand

Jamicka Edwards is the founder of You Matter Foundation for Life, Inc. and the race director of the annual You Matter Juneteenth Freedom 5K in Alexandria, Virginia. A certified run coach, Army veteran, and active leader within the running community, Jamicka has built a reputation for creating impactful experiences that blend wellness, culture, community, and purpose. Through her work, she has partnered with national and local brands to create meaningful activations that connect authentically with diverse audiences. The You Matter Juneteenth Freedom 5K has quickly grown into a highly anticipated community event that attracts participants from across the country while raising scholarship funds for graduating college-bound seniors throughout the DMV area.