Onbrand

Jenna M. Krenz is a trailblazing leader in the funeral service profession and a Past President of the Wisconsin Funeral Directors Association (WFDA). She made history as the 4th female president in the association’s 145-year history and was among the youngest individuals to serve in this role, reflecting her dedication, vision, and early impact in the field. With a deep commitment to serving families and advancing the profession, Jenna has built a reputation for compassionate care, thoughtful leadership, and meaningful community impact.

Throughout her career, Jenna has been a strong advocate for education, professional development, and supporting the next generation of funeral directors—especially women entering and growing within the field. Her leadership within WFDA reflects her passion for elevating standards, fostering connection, and ensuring the profession continues to evolve with intention and integrity.

Jenna brings a unique blend of empathy and professionalism to her work, understanding both the emotional and operational complexities of funeral service. She is especially committed to creating spaces where professionals can recharge, connect, and feel supported in the important work they do every day. Her involvement in initiatives like the Professional Women’s Conference for Funeral Directors highlights her belief that when women in funeral service are supported, the entire profession is strengthened.