Onbrand

Hi, I’m Joolee, a NYC-based lifestyle content creator and software engineer. Outside of my day job in tech, I create content centered around fashion, beauty, wellness, food, and everyday life in the city. My content offers an aspirational yet relatable look into balancing tech, creativity, and city living, from wellness routines and beauty finds to restaurant recommendations, outfits, and moments around New York. I love partnering with brands in a way that feels authentic to both my audience and the products or experiences I genuinely enjoy.

Alongside content creation, I’m also the Head of Partnerships at Fashionology NYC. I lead brand partnerships for the Fashionology NYC Summit, a leading conference at the intersection of fashion and technology in partnership with All Things Fashion Tech, focused on creating thoughtful collaborations that drive meaningful visibility and organic exposure among influential industry leaders, creators, and tastemakers.