Josh Horak
Appleton
On my personal brand, I focus on lifestyle content as a college student — sharing everything from side hustles and making money online (like my experience with TikTok Shop) to health and wellness, surfing, climbing, and playing guitar. My content is a mix of inspiration, authenticity, and fun — designed to motivate other college students and young adults to live creatively, stay active, and explore opportunities to grow both personally and financially.
For Wisco High, the large Instagram account I run, I create content that highlights the best of Wisconsin high school life — including standout sports moments, student achievements, funny viral clips, and feel-good stories from schools across the state. It’s all about building community and school spirit while entertaining a young, engaged audience. I’ve grown the page to over 36,000 followers by consistently posting relatable, high-energy content that resonates with students and families alike.
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