Onbrand

I am an NYC based creator focusing on simple/classic fashion, beauty, and my lifestyle in the city! Most of my content ranges from office outfit styling and designer sample sale hauls to signature jewelry recommendations and everyday beauty routines. My audience across TikTok and Instagram is highly concentrated (83% female, 75% aged 25-44), mirroring a lot of my favorite brand's target customer profiles. My audience is stylish, professional, with great buying power—they come to my page for authentic and realistic tips, commentary and inspiration from a real working young professional. In my day to day, I work in business intelligence for Big Law firm, so I love staying sharp on new skills, being active, and getting dressed up!