Onbrand

I’m Kevin, the owner of Joocy AF, a New Jersey–based fitness apparel brand focused on bold designs, high-quality performance wear, and building a strong fitness community. Fitness has always been a huge part of my life, and Joocy AF grew from the idea that workout gear should feel just as good as it looks.

Outside of running the brand, I’m heavily involved in the local gym community and love organizing pop-up events, connecting with like-minded people, and partnering with companies that elevate health, wellness, and recovery. I’m passionate about helping people feel confident, stay motivated, and show up as the strongest version of themselves—both in and out of the gym.