Latoya Shanell McCreary, CMP, PCA
Event Manager
Latoya Shanell McCreary, CMP, PCA is the CEO and Principal Event Strategist of L' Shanell + Co., a Chicago-based strategic meetings management consultancy with 20+ years of experience producing events for Fortune 500 clients including Lilly, Coca-Cola, and Aon.
Self-Care Social™ is L' Shanell + Co.'s flagship annual community wellness experience.
Recent recognitions: 2025 Smart Women in Meetings Visionary Award, BizBash Top Event Industry Leader Under 40, and Black In Events Network Top 100 Event Industry Leader.
Latoya partners with brands she trusts, integrates them with intention across the guest experience, and delivers professional content and recap assets after every activation.
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