Onbrand

Hey, I’m Lili! I’m a Bay Area working mom to a toddler boy and the creator behind The Nest Edit. My content lives at the intersection of real mom life, toddler adventures, family travel, and everyday wellness. Think less Pinterest-perfect, more actually-how-it-goes.
I create short-form video and photo content primarily on TikTok and Instagram, with a natural, unscripted style that resonates with millennial working moms. My audience trusts me because I keep it honest. No overly polished energy, just real recommendations from a real mom.
I’m a great fit for brands in the baby and toddler, family travel, home, wellness, and everyday lifestyle spaces. I’m experienced with affiliate content, product reviews, and authentic storytelling that actually converts.
Let’s make something good.