Onbrand

Carousel is a student-run agency within the American Advertising Federation (AAF) at the University of Illinois, dedicated to helping students build their personal brands through social media, portfolios, and digital presence. Our members gain hands-on experience creating content, developing campaigns, and practicing professional social media work.

We use real products from brands in our projects so our members can practice creating professional content for their portfolios. This gives them practical experience in content creation, social media strategy, and brand storytelling—while authentically showcasing the products in engaging ways.