Onbrand

I’m Lucie Duffy, co founder of Friend of a Mom, a Chicago based community connecting more than 2,600 local mothers through curated in person experiences and a growing digital platform.

Friend of a Mom was created to solve a real and increasingly common challenge modern motherhood is isolating yet it represents one of the most influential life stages for household decision making and brand loyalty. What began as a small dinner series among new moms has grown into a high trust community where women build real relationships during moments of transition including early motherhood career shifts and relocation.

Friend of a Mom operates at the intersection of community led growth experiential marketing and lifecycle engagement. Through intimate dinners large scale cultural events and hyperlocal gatherings we create environments where brands can engage authentically rather than interrupt. Partners are integrated into trusted real world experiences where recommendations feel natural and word of mouth happens organically.

For brands Friend of a Mom functions as a loyalty and retention engine not just a top of funnel channel. Our members participate repeatedly actively share recommendations and look to the community as a trusted source for products services and experiences for themselves and their families.